Phil Spencer wants to make Xbox’s new exclusivity policy heard… and we understand that, especially when compared to its direct competition.
This is the news that could put an end to the console wars once and for all: some Xbox exclusives begin to be exported to the competition and direct rivals, especially since they are available on PlayStation. However, perhaps not everything is so rosy. This renewal of Microsoft’s business strategy is an opportunity for the company’s executives to work on the company’s image, even if this means highlighting how different it is from the competition.
Xbox is building its new identity
For a long interview received from IGN, Phil Spencer spoke at length about the strategic change currently taking place at Xbox. The CEO took the opportunity to confirm once again that the exclusive items marked with the green X will no longer necessarily be so exclusive. The Sony console will receive new games developed by Xbox Games Studios.
But Spencer is not losing his mind. This interview is also an opportunity to highlight how Xbox now differs from PlayStation in terms of its exclusivity policy. In doing so, he underlines his desire to ” Give players the choice to do what they want to do and who they want to play with “. Here he talks about the next Call of Duty, the highly anticipated Black Ops 6, which will be released on Xbox Game Pass. For him, it is a way of letting go Freedom so that the public can buy from people or subscribe to the subscription according to their needs.
The head of Xbox Games Studios took the opportunity to take a swipe at the competition… and more specifically, as we understand, at PlayStation. In fact, by making the point about the choices left to players, Spencer makes it clear that he is not in “ questionable practices to force you to [qu’il] Agree[t] that you do “. According to him, this approach aims to overcome restrictive practices. It would also be a way to promote greater inclusion in the video game industry.
We feel that communication is evolving to give players a different image of Xbox. An image constructed in contradiction with the competition. However, it should be noted that this change in exclusivity policy does not prevent the console player from offering new machines. Although it sells less than PlayStation at this point, it is not decided to abandon the game.
