The next generation of consoles is still a few months away, but is already noticeably casting its shadow. This is already having an impact on the business of Sony and Microsoft.
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The price and specific release dates of the two next-gen consoles PS5 and Xbox Series X are not yet fixed, but the upcoming launch has already had a negative impact for Sony and Microsoft – namely on the sales figures of the current console generation. This emerges from the latest surveys by the US market research institute NPD Group.
In the past month of January, sales from hardware sales decreased by a whopping 35 percent compared to January 2019. If you also include all other gaming-related areas such as software and accessories, the drop in sales is still 26 percent year-on-year.
An interesting takeaway from the US NPD report is that PS4 and XB1 hardware sales in Jan 2020 are considerably lower than PS3 and 360 were in Jan 2013.
Next gen consoles are around the corner but both are declining sharper than expected.
Switch continues to remain steady. https://t.co/tBfiJVvJRd
– Daniel Ahmad (@ZhugeEX) February 14, 2020
As the renowned analyst Daniel Ahmad has now added in this context, the declines in PS4 and Xbox One are most evident – and also in comparison to the last generation change. The hardware sales of PS4 and Xbox One are "noticeably lower" than that of PS3 and Xbox 360 in January 2013, when the two current home consoles were at the door.
For Microsoft and Sony, this means, according to the analyst from Niko Partners, "more significant sales declines than expected" in relation to the current platforms. Only the Switch has a steady and constant sales picture.