Amazon has entered into an unprecedented partnership that will enable the Prime Video platform to offer subscribers a huge new feature that will hurt the competition.
Prime Video, like Netflix or Disney+, tries to cover the entire entertainment offer as much as possible. Of course, you can watch films and series, but also Japanese anime, complete channels or even sports broadcasts. Amazon is also one step ahead in this area. In addition to documentaries or feature films, the platform has made it a habit to broadcast competitions live. This is the case with Uber Eats Ligue 1 football, Roland Garros and currently the 2024 Olympic Games are in the spotlight.
A great new feature on Prime Video in 2025 and for a long time
Amazon has finally taken the plunge and updated its video streaming platform Prime Video. It’s about time, but at least the change looks convincing. At the top of the new interface, for example, there are different tabs to better display the categories of movies, series, sports, live TV and additional subscriptions to SVOD channels or services like Max from Warner Bros. Discovery. A good point, but the most important thing is still the content. And at this level there will also be a huge new feature that will make people happy on Prime Video.
Amazon announces that it has reached an agreement with the National Basketball Association for NBA rights for the 2025-2026 season. After Ligue 1, the service is strengthening its position in the sports field with basketball in more than just a small way. This first contract, worth 76 billion dollars and renewable, has been signed for a period of 11 years, until 2036. “Under this historic agreement, Prime Video will provide exclusive global coverage of 66 games of the NBA season, including an opening week doubleheader, a new Black Friday game, the Emirates NBA Cup, including the tournament’s semifinals and finals.” during the season » Amazon Prime Video ad.
This is a first for Amazon, but also for the sports channel beIN Sports, which is losing influence. The latter will continue to broadcast matches for the 2024-2025 season, but after that it could stop. In any case, this addition could well allow the platform to increase its subscriber base in the future.
Source : Prime Video Sports.
