At the end of last year, SEGA made a lot of noise when it announced the resale of its arcade room subsidiary and the end of its direct involvement in the management of arcade rooms in Japan. In the west and even if the situation is different, the company with the blue logo has just moved away from the arcade.
Also read: SEGA Europe asks players about anime, single / multiplayer, etc.
SEGA Corporation, the Japanese company often referred to as SEGA by gamers, has just gotShow
like in Japan when Genda Inc. bought SEGA Entertainment SEGA, SEGA Amusements International Ltd keeps its name and can continue to use the famous logo of the Japanese publisher. The new company only has to pay license fees to the “real” SEGA.
in addition, The new SEGA Amusements International Ltd reserves the rights to manufacture and distribute arcade games that SEGA Japan has for “most areas except Japan. “ Paul Williams’ company will continue to provide parts, repairs and technical support to previous and future SEGA Amusements customers.
The arcade is one of the areas particularly hard hit by the crisis caused by the COVID-19 pandemic. Paul Williams also indirectly reveals that the pre-acquisition situation was critical to his company and employees:
I am very pleased to have made this agreement that will secure the future of my team of employees, a team that has supported me over time. The head of SEGA Amusements also announced that they will continue to work with the Japanese SEGA teams to develop games for the western market. But that’s not all. He also states that his own research and development team is also working on his own titles. He claims this statement that several “Blockbusters“will soon be marketed without specifying their title.
SEGA’s direct involvement in the arcade business now boils down to game development. For the operation of theaters he is only a minority shareholder of GENDA SEGA Entertainment. And as far as the sale of terminals in the West is concerned, from now on he will be satisfied with the sales of SEGA Amusements International Ltd. to touch the assigned rights. It is now possible to ask how long Sonic’s partners would like to use the SEGA brand on their companies and products.