News JVTech TikTok wants to shut down YouTube, but…
If YouTube has ruled the world of videos for many years, the red button has seen the TikTok phenomenon arrive with a bang! And we have to believe that ByteDance’s Chinese don’t intend to stop there, as they plan to invade Squeezie and Co’s platform a little more.
The TikTok monster wants more!
You’ve probably noticed this already, but TikTok wants to take everything! ByteDance’s Chinese app is currently the undisputed queen of vertical videos, constantly struggling to maintain its privileged position. For example, teams launched TikTok Now to compete directly with BeReal. Now, the social network with the music note wants to tackle a bigger piece: youtube.
As a matter of fact, TikTok is currently testing a new landscape mode for videos with a small group of users – this is the most common approach in this type of testing. Initially, videos will appear vertically in the stream, but it’s possible to switch to full-screen landscape mode – if and only if the video was shot in landscape orientation.
Photo credit: Unsplash
For us, this decision makes sense and follows previous decisions by ByteDance. remember Not long ago, TikTok made the decision to increase the maximum length of its videos to 10 minutes. And today it seems clear to us that TikTok still wants to maintain its number 1 position in terms of viewing time (the Chinese application is already ahead of YouTube). In this context, Long horizontal videos could be a new perk to consolidate the Chinese social network’s numbers
Should YouTube really be worried?
Alongside an algorithm of disconcerting finesse, One of the keys to TikTok’s success is the brevity of the format. fast content, the visual fast food that allows us to consume dozens of videos and themes in a minute. The horizontal format is more leisurely and a completely different approach. Videos up to 10 minutes long haven’t performed as well, and there’s little reason to believe horizontal videos can work either..
Photo credit: Unsplash
The format war leads to something almost inevitable: recycled content. The vast majority of capsules and short formats are videos downloaded directly from TikTok. When TikTok opens the door to horizontal videos, most likely we will have recorded videos for YouTube on TikTok. to have everything
If we go with the premise that content creators create for money, well, they have every interest in staying on YouTube, even though TikTok is a great tool to go viral and promote your projects. There is currently no official launch date for landscape mode. With all these changes, one can wonder if TikTok’s ambitions could not lead to engulfing the social network and transforming the application into a compendium of apps that end up losing sight of what made it successful: short videos.
