Over the last few years, many anime have achieved worldwide fame with seasons that have become true media phenomena. However, an industry leader has made it clear that, if Japanese series have achieved this success, it is thanks to Boku no Hero Academia.
In an interview with the Japanese media THERE AREthe CEO of Toho Animation, Hiroyasu Matsuokatalked about how the company faced several problems related to outsourcing anime before the arrival of Boku no Hero Academia. However, once the series launched, everything changed for the company:
“At that time, I was in charge of overseas distribution, and foreign distribution companies began to visit me daily to negotiate. They desperately wanted to get Boku no Hero Academia. We found that they were raising their offers even though the previous versions were still under review, and rival companies were also entering the market, driving up the price even further with increasingly exceptional figures.
According to Matsuoka, this situation led the company to recognize the potential of anime to succeed abroad, so they began to focus on expanding their business beyond Japanese territory. As they addressed the domestic market, anime began to become even more popular, leading to an expansion of the industry abroad and, as a consequence, enormous success for the company.
As of 2016, That one experienced exponential growth and many more external companies began to take an interest in other animes, such as Jujutsu Kaisen or Frieren, which became global hits. In addition, the company is preparing for the launch of another anime that is expected to have a great impact this year: Kaiju No. 8, which will premiere on April 13 through Crunchyroll and Twitter.
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