towards a final price reduction? Finally we have an answer

It’s the end of an era for the PS5, which is slowly but surely approaching the end of its lifespan. However, fewer PS5s don’t necessarily mean more sales.

It’s the end of an era for the PS5, which is slowly but surely approaching the end of its lifespan. Next August, Sony will begin a new financial cycle that will last about a year. The company had previously expected sales of around 24.5 million units, but had to revise its forecasts downward. Ultimately, the company hopes for a distribution of 21 million as the PS5 loses momentum given the results of the last half of 2023. “We will place more emphasis on the balance between profitability and revenue.” For this reason, we expect the annual sales rate of PS5 hardware to decline starting next fiscal year,” says Vice President Naomi Matsuoka. Does this mean the console could permanently drop in price?

A definite price drop for the PS5?

Sony has already announced this several times, but it is not easy for them to reduce the price of the PS5. Even when it comes to components, it is very complicated to reduce the size of the chip, as CEO Hiroki Totoki explained: «

Therefore, it is very difficult to reduce the manufacturing cost», the man said. Especially since the more technologically advanced the generation of consoles, the more expensive the components become. However, the company is aware that this adjustment would allow it to sell more machines. The only thing Sony could change to make the PS5 more accessible would then be the storage, but to the detriment of gamers. The more there are, the higher the price. It should be noted that the physical PS5 is sold for 549.99 dollars. On the other hand, the digital version, which only records dematerialized content, costs 100 dollars less (449.99 dollars).

In any case, Totoki emphasized in a conversation with investors that he did not want to expect a drop in the price of the PS5 in order to boost sales. “We want to make sure our business is profitable and we also want to focus on user engagement and unit sales“, he said. He adds that when servicing the PS5, he prefers to rely on a calculation made up of monthly active users (MAU): this, in his opinion, is the most important thing for the company. Last December, Sony announced a record in December -MAUs Nearly 123 million people played PlayStation, representing a 13% increase in additional hours played.