news culture Twitch presents its new initiative, some details are driving streamers crazy!
As the competition in the streaming world intensifies, Twitch has decided to take new measures to make its users stay. However, the announcement of this new partnership program fails to convince streamers. Explanations.
Twitch’s new Partner Plus program
The world of streaming has seen several upheavals in recent weeks caused by the launch of new attractive platforms over the giant Twitch. Among the new big challengers is Kick, a platform launched earlier this year that bets on it a very advantageous remuneration system for content creators
To counter this newcomer, Twitch has decided to review its partnership system. For years, the giant offered streamers a 70/30 revenue split in their favor before switching to 50/50. But now that the headliners are starting to respond positively to Kick’s suggestions, The Amazon platform has decided to back down and introduce a new affiliate program that again features a 70/30 split. The problem is that the eligibility requirements for this program are particularly difficult to meet.
A program that can hardly convince
On June 15, Twitch revealed the details of the Partnership Plus program. With this program, streamers canEnjoy a 70% share of net sales generated by their subscriptions if they meet the eligibility requirements.“And that’s where it gets stuck.
We want to help streamers keep doing what they love so we can all keep loving what they do.
Introducing the Plus Affiliate Program.For more information, see the blog:https://t.co/87ipODc1cT
— Twitch FR (@TwitchFR) June 15, 2023
To be eligible Content creators must maintain at least 350 paid subscriptions over a three-month period.
Twitch’s new Partner Plus program will benefit…
1000 streamers 😐
from over 42,000 partners. From MILLIONS of streamers. This is a performative announcement. pic.twitter.com/ak2zNJPd5D
— Lowco (@LowcoTV) June 16, 2023
According to data from stream charts Only 2.5% of Twitch partner streamers are currently eligible to participate in the Partner Plus program compared to their subscriber count in the March-May period, for a total of 1,066 people. Unlike Kick, which guarantees all streamers fair compensation, Twitch chooses to help only the biggest content creators. Since this information was shared, the reaction against the giant has been quite violent. It remains to be seen if the platform intends to change its terms and conditions anytime soon.