In an interview with Decrypt (thanks to Eurogamer), UbisoftBlockchain Director Didier Genevois stated that the company will continue to advance its NFT program while adhering to its “principles”, as he said: “This experiment aims to understand how the decentralized value proposition is accepted and accepted by people. Our players . We know this is a major change that takes time, but we will stick to our three principles.”
The three principles he refers to are “use technology responsibly and build a safe environment”, allowing players to explore new areas of NFT, “only use energy-saving equity to prove blockchain”, and “focus on meaningful value “Provide players with propositions that benefit their gaming experience.” It is not clear how any of these three principles are implemented.
Ubisoft’s first foray into NFT was launched as Ubisoft Quartz, an NFT platform for AAA games and the first game to use them, Tom Clancy’s Ghost Recon: Breakpoint. Unfortunately, it proved to be completely unpopular even when compared to other NFT markets, which does not necessarily bode well for the company’s NFT work. However, it seems committed to continuing to advance, so we will see how this move can be shaken.
Even for a company as big as Ubisoft, it has a lot to do. Earlier this year, the company had to deal with credible allegations of gender discrimination and abuse in the workplace, but it has not yet satisfactorily resolved these allegations. This pandemic is not friendly to Ubisoft, because a large brain drain has caused the company to drain. Nevertheless, it seems content to move on as if nothing is wrong.
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