Reversed roles in the wearables market. Where else Xiaomi competes with Samsung when it comes to smartphones and tablets, they are now losing market share to the South Koreans.
Good times for Samsung: The market share is also growing thanks to the Galaxy Watch 4. (Source: Samsung)
- Xiaomi has sold almost a quarter fewer wearables than last year.
- Samsung can catch up and shares second place with Xiaomi.
- This was the result of a market analysis by an independent institute.
Xiaomi has become a tough competitor for Samsung in recent years. Not only in the mobile phone sector, with the release of the Xiaomi Pad 5, the air became scarcer in the tablet sector as well. Now the South Koreans can look forward to an upswing and catch up with Xiaomi.
As a IDC market analyst report shows, Samsung was able to record a growth of the units delivered of 13.8 percent compared to the previous year. The market share in the wearables sector has risen to 9.2 percent. In the same period, there was a significant loss in the previous year’s second Xiaomi.
Samsung was able to grow strongly in the area of wearables, Xiaomi, on the other hand, is the big loser. (Source: IDC)
Xiaomi is losing market share
Compared to the previous year, Xiaomi was able to deliver 23.8 percent fewer units and lost four percent of its market share. This means that Xiaomi and Samsung share second place behind front-runner Apple. There are many reasons for these changes. On the one hand, Samsung was able to inspire many customers with the release of the Galaxy Watch 4.
On the other hand, the IDC sees the trend among consumers away from fitness trackers and towards smartwatches with a larger range of functions. Xiaomi is at a disadvantage here. With the Mi Band models, there is a good fitness tracker range in the range, but the manufacturer has not yet been able to convince with a smartwatch.
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A third reason, however, is that Samsung has recently put together bundles and has given away wearables like the Galaxy Buds as a bonus to other products. This also enabled the South Koreans to expand their market share, according to the IDC analysts.
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