You have discovered the expression “Ecchi / Etchi” and do not know what that means? We’ll tell you what’s behind the term and how you use it.
That means ecchi / etchi: dirty, indecent, frivolous
The term “ecchi / etchi”, where both words are used, comes from Japanese and means “dirty”, “indecent” or “frivolous”. In Japanese, the term is a common euphemism for sexual innuendo. Here “Ecchi / Etchi” is used both as an adjective and as a verb and can refer to the thing or the behavior of a person.
The term “ero” is also used as a synonym for “Ecchi / Etchi”. “Ecchi / Etchi” themes are classified as a kind of fan service, that is, content that is not there to develop the plotbut to please the audience. You can find them in many Comedy-Shounen- and His mangas and Harem-Animes, but also in genres like Isekai.
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Origin of ecchi / etchi
The expression “Ecchi / Etchi” is our spelling for “エ ッ チ”, which in turn represents the pronunciation of the sound “H”: / eɪtʃ /. After World War II, that phrase was the only one used to refer to “hentai”. “Hentai” means something like “abnormality” or “perversion” and is a category of manga and anime with suggestive or pornographic content.
In this context, “Ecchi / Etchi” established itself with the new meaning in Japanese usage. Teenagers generally used the term in the 1960s to refer to the subject of “sex”. Phrases such as “Etchi Suru”, which means “to have sex”, show the spread of the term until the 1980s.
Today “Ecchi / Etchi” is used as a term for everything that has to do with erotic or pornographic content. The exact meaning, however, varies depending on the context and is sometimes interpreted differently in Western parlance than in Japanese. “Ecchi / Etchi” is used here to distinguish it from the more explicit hentai.
Typical ecchi / etchi themes
Frequent elements of “Ecchi / Etchi” are conversations with sexual references or misunderstandings, for example ambiguity or allusions. Likewise, suggestive poses, revealing or sexualized clothing or nudity are depicted. This type of sexuality is often used for comical effects.
Examples of ecchi / etchi
In many mangas and animes by Yaoi and Yuri to Shoujo and Josei “Ecchi / Etchi” content can be found. Here are a few examples:
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