The way to the heart is through the stomach – Microsoft probably thought of something similar with the latest cooperation, because there is an extensive crossover with the popular Oreo biscuits.
Microsoft has instigated a cookie-cracking partnership with Oreo that not only lets you become Cookie Monster Xbox-style, but also entices you with sweepstakes prizes and in-game rewards.
For example, Oreo is launching various special packs with several cookie designs in a total of 22 countries. The limited-edition gaming-related biscuits either show the Xbox logo, the familiar controller buttons A, B, X and Y, or a directional arrow. A whole host of prizes can be unlocked by scanning the barcode on the Oreos Xbox Special Edition box and unlocking exclusive cookie combinations inspired by some of the most iconic cheat codes in gaming history.
By entering the code, you get, for example, skins, armor packs or finishes in Sea of Thieves, Halo Infinite or Forza Horizon 5 in the typical blue and white Oreo look. You can also use it to enter a raffle for prizes such as limited Oreo-look hardware, Xbox consoles, Xbox Game Pass Ultimate memberships or a motorsport VIP experience in Barcelona.
The promotion is scheduled to run throughout January, or while supplies of Xbox Oreo cookies last. More information about the whole campaign can be found on the Oreo-Website.