Phil Spencer, head of Microsoft’s Xbox division, would he have given his colleagues the teasing spirit that animates him? Sarah Bond, CEO, uses the same process, no doubt in the form of a viral marketing campaign that doesn’t speak her name but announces a strategic alliance. In which form?
It is well known that nature abhors a vacuum. All assumptions therefore flourish with new rumors backing up the news from the two manufacturers. If the two players remain unmoved (this attitude is well understood by both), analysts and other industrial observers will make their cautious assumptions.
The position of the Switch’s mobile screen at the top of the two market leaders’ shelf dominating all other elements (including an XsS, a Ludens character) would characterize the extremely strategic nature of the Nintendo-Microsoft connection. However, Mat Piscatella, an analyst at market research firm NPD, maps all the far-fetched hypotheses relating to the thorny issue of a complete takeover of Nintendo, while the manufacturer’s flagship console beats all sales records with the introduction of the new generation, despite increasing competition Formats.
Mr. Piscatella agrees that Xbox Cloud, Microsoft’s dematerialized platform available on Switch, would make sense for the benefit of both manufacturers. And thank you especially Switch’s huge portfolio of video games is driving sales and perspective for MS potentially earn millions of new subscriptions to its service. A market hypothesis that was swept away by its counterpart David Gibson and at the same time praised the proximity to the Japanese manufacturer: Possible, but Nintendo told me personally that there will be no streaming service on Switch.
We are not further …
