YouTube is driving the AI transformation of the video platform.
YouTube is once again turning the video platform upside down: A little more than a year after the original announcement of new AI features, parent company Google is making a function that was only available as a test available on a larger scale.
This is an automatic synchronization function in which the audio track is translated and set to music by an artificial intelligence. With this, YouTube is taking the next step after the AI-generated subtitles that are offered in numerous videos.
The feature is now available for “hundreds of thousands of channels” in the YouTube partner program that focus on knowledge and information content, such as Google explained in the blog post. The aim is to make it easier than ever to engage with content and its creators, even if you don't speak the language.
- Supported translations of English-language videos include Europe, English, French, Italian, Spanish, Portuguese, Japanese, Indonesian and Hindi.
- Videos in these languages can also be translated into English the other way around.
0:32
Before Christmas we'll be showing you tons of new games at FYNG
YouTube itself emphasizes that the technology is still in an early development phase.
Efforts are made to “make the translation as accurate as possible, but it may happen that the translation is not entirely correct or that the dubbed voice does not accurately reflect the original speaker.” YouTube shows an example video of what the whole thing should look like (or sound like) in the form of a French gratin recipe, among other things.
Note: If it doesn't work for you straight away, you can find the setting in the bottom right gear menu under “Audio Track”.
Link to YouTube content
For video creators, the AI feature works fully automatically. After uploading a video, the original language is recognized and, if compatible, the synchronization is automatically created in the supported languages.
After all, the creators can choose for themselves whether the feature is even published in the respective video. In the future, AI synchronization will also be expanded to other video genres.
