Nintendo of America recently updated its headquarters signage, bringing a fresh look to its longtime location in Redmond, Washington. The company, headquartered in Kyoto, Japan since its founding in 1889, has significant offices throughout the United States, including offices in San Francisco and New York.
Nintendo’s American division was founded in 1980 by the late president Hiroshi Yamauchi, who appointed his son-in-law Minoru Arakawa as the first president. With the support of his wife, Yoko Yamauchi, the company managed the arcade coin boom and early failures, most notably with the game Radar Scope. The turning point came with the introduction of Donkey Kong, developed by a young Shigeru Miyamoto, which catapulted Nintendo to success and cemented its presence in the American market. In 1982, Arakawa secured land in Redmond, which is still the home of Nintendo of America. Fans have recently noticed a subtle but significant change to the exterior of the building. As shared by Twitter user Caleb_Bravo99, the previously plain silver and gray sign has been transformed. The new design features a bold red background with white text and logo, while part of the sign is painted black. This update aligns with Nintendo’s current branding, seen in its promotional materials which usually feature a white logo on a red background.