This week, Tony confirmed that it will skip E3 the second year is running even though he is launching a new console in 2020 – an event you would normally consider would be enough reason to attend the world's most powerful gaming event.
Without guessing Sony and the E3 editors are out, Microsoft was quick to announce that it would throws its full weight behind E3, so it would be fair to assume that the company will be holding its traditional news conference and doing everything possible to achieve the upcoming Xbox Series X conference, which will be co-hosting with Sony's PlayStation 5. 2020.
It's hard to deny the fact that the value of E3 in the gaming calendar has decreased over the last few years
At the center of all of this is Nintendo, who was the first of the three to release the E3 media conference format that allows pre-broadcasting of the & # 39; Digital Forums & # 39; worldwide on YouTube. Beyond this change, Nintendo has continued to make a commitment to E3 and spend all its time in the showroom with a series of live games for new games, as well as amazingly built environments over the past few years.
However, with so many other gaming shows popping up all over the world, it's hard to deny that the importance of E3 in the gaming calendar has dropped in the last few years – and having a market leading company altogether is not good news. Of course, games coming to the PS5 will still be showcased by the strong interaction of Sony and the third-party mainstream publishers, but for Tony himself to avoid the event altogether and not even rank it is much talked about.
While Microsoft has used these issues to obviously focus on its E3 plans, Nintendo has yet to comment, but there's no reason to expect that the company will not be there – and we can assume that it will be the same setup as it was a few years ago. But for how long?
E3 is a great event, but it is also an expensive expense to attend, as well as the big three that go to more controlled (and less expensive) modes like & # 39; Direct & # 39; – controversial more great access – it's a shorter, expensive show like E3 indeed is it necessary by 2020, especially when there are many alternatives available, such as the Tokyo Games Show, PAX, Gamescom (the last, about a crash course, actually bigger than E3) and many more? Most of these competing shows, it should be noted, focus on gamers and not those in the game business – an important difference to make when remembering that E3 is a trade event that has, in recent years, opened its doors to the public.
Nintendo has accelerated the event's demise as the biggest week in the industrial calendar, but whether that means the company will go all out remains to be seen.
Surprisingly, you can switch back to the tried-and-tested media conference format (a move that third parties, such as EA, have in a row), Nintendo has accelerated the event as it did last week on the industrial calendar, but whether that means the company will go far is still to be seen. Microsoft, willing to push back as much as possible, feels that supporting E3 as much as possible allows it to distance itself from Sony, which, in some respects, may seem like a bad name & # 39; who left the tradition the highest point of the year for multiplayer.
Where does Nintendo fit into this picture? Can the company benefit significantly by focusing on gamer-led events and avoiding the overcrowding and overcrowding of E3? Is E3 still relevant, given shows such as The Game Award, which are now used by publishers to make special announcements "cheap" that could only have been saved by E3? Has the emergence of YouTube changed the way companies interact with their viewers, or could the emergence of E3 into a more publicized show mean that it becomes a bigger deal in the coming years?
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