EAST HANOVER, NJ, June 26, 2023 — America’s favorite cookie, OREO, has teamed up with Nintendo to release limited-edition cookies inspired by the world of Super Mario™, sending fans on a mission to help Mario and the other heroes stop Bowser.
“OREO is always looking to bring new offerings to our fans and we are thrilled to unveil this great partnership with the iconic Super Mario franchise,” said Vishnu Nair, Senior Brand Manager at OREO. “There are so many playful synergies between OREO and Super Mario that it was a no-brainer for us to team up to connect fans of all ages through this delightfully playful cookie collaboration.”
The limited edition OREO x Super Mario cookies feature 16 unique reliefs featuring Super Mario characters and power-ups, such as iconic heroes Mario and Luigi, Super Star, and enemies like Goomba and Bowser Jr. Packages are loaded randomly. Each pack offers a new adventure for fans to discover 16 different Super Mario designs!
Invigorating the playful partnership, Princess Peach has gone missing, and OREO invites super-fans to participate in a social challenge to stop the troublesome Bowser from taking over her castle! Here’s what you need to do: Stack as many hero cookies on the rim of the milk glass as possible on the Bowser cookie until he is defeated (that is, the cookies fall into the milk.) Share the video of the delicious defeat on social media!
“We hope to unite cookie lovers and Super Mario enthusiasts with this playful mission, inspired by the story that fans know so well,” added Nair. “We may even reveal a surprise as a thank you to those who successfully defeated Bowser and saved the kingdom… Fans will have to wait and see!”
Available for pre-order from today at OREO.com/SuperMarioOREO x Super Mario Cookies will begin appearing in retailers nationwide starting Monday, July 10, and will be available for a limited time only.
To visit OREO.com/SuperMario or follow @OREO on Instagram, Facebook, Twitter or TikTok for more information. Starting July 10th, follow the hashtag #SuperMarioOREO to participate in the social challenge and save the Mushroom Kingdom!
Source: PR
