The Team17 Group has announced that it will rebrand the company to 'everplay group plc'.
The statement said the change represents the group's “evolution” following its listing on the London Stock Exchange in 2018. The name 'everplay' is designed to reflect its purpose to “never stop playing”, along with its “creative drive to deliver a lifetime of play”.
If you are worried about what this means for the legendary name 'Team17', then don't worry. Everplay states that the branding for the developer, video game label and publisher will remain, allowing it to continue operating as it does today.
In addition, astragon Entertainment, a developer and publisher of simulation games, and StoryToys, a developer and publisher of educational apps, will also retain their current branding. Everplay notes that the change will alleviate any potential confusion between the Team17 division and the group in general, stating that it “enables the strengthening of the Group and the simplification of operations in the market”.
Steve Bell, CEO of everplay, said:
“I'm excited to unveil our new Group brand today, which we believe is better it represents our business which has evolved greatly since IPO and reflects our DNA to never stop playing. This rebranding not only creates the ideal backdrop to foster greater internal collaboration, but also reflects our aspirations to expand our reach into complementary sectors within the wider indie market.
“Fundamentally, we want to create pioneering and immersive experiences that enrich and inspire players around the world, and I strongly believe everplay will become synonymous with creating games that provide a lifetime of play.”
The rebranding is expected to take effect in early February.
