Marketing for The Super Mario Bros. the movie has officially been in full swing for a while now, as it’s less than 2 months until the movie hits theaters. Still, the latest example of movie marketing might just bring a smile to the faces of Mario’s veteran fans.
You see, today is Super Bowl Sunday in the United States. This is why many new commercials are aired. One of them is an advertisement for the movie The Super Mario Bros. The commercial makes a strong reference to The Super Mario Bros. Super Show, a series that originally aired in 1989. The commercial even features a rap song that was the theme of the series.
Believe it or not, the website mentioned at the end of the ad is real and takes you to information about Mario and Luigi’s plumbing business. Texting or calling the phone number in the ad even gets results. If you call the latter, you will receive a special message from Luigi. If you do the former, you can sign up for movie-related promotional materials. The commercial, as well as a link to the website, can be seen in the announcement tweet from the film’s official Twitter account below.