We can often think that a technology presented as revolutionary will experience great success, but Apple This showed us that there’s no point in introducing something that may be extremely interesting if users can’t get it later. In this case, the company’s CEO, Tim Cook, indicated in an interview that mixed reality glasses Vision Pro They are not suitable for everyone, the reason why many people do not want to buy it is actually the price they have, since as we well know they were put on sale for $3,500.
Often the products presented by certain brands generally do not have the expected success, and we can see that, although they represent an extremely important advance in terms of technology, at first they do not have a really affordable price, while that others remain without They will be available some time after their launch. Apple is characterized by creating unique devices, both in terms of aesthetics and specifications and price, which practically makes it a brand that few people can have, and even fewer when one of its products has a price as high as it is. with the Vision Pro.
An Apple product that did not prove to be a commercial success
In recent months we have seen how Apple has wanted to offer a wide variety of products with many new features, the iPhone is probably one of the best smartphones that can be found on the market, while the computers they have have certain advantages. . But the main problem the company faces is the fact that its products are very expensive, making them aimed at a much smaller audience than they can imagine, even when they release a new system offering great technological advances.
This is the case of Vision Proand the company’s own CEO, Tim Cook, admitted that it is not a product aimed at the general public, but rather aimed at those who want to have what he calls “the technology of tomorrow “. This is a marketing strategy that the brand has been following for a long time and, since its creation, it has always sought to offer truly innovative technologies that few people can access from the beginning, whether due to their price, of their performance or performance. because they do not inspire sufficient confidence.
Although this is not something that went very well with mixed reality glasses, surely they did not foresee, after investing a few billion dollars, that the first sales in July would not exceed the 100,000 shipments to the United States. the reasons why the company has brought forward the arrival of this device in the rest of the countries, although the forecasts are not yet entirely good, since even with the global launch it is possible that the company will not not reach the half a million sales target this year.
