After the event ‘Facebook Connect 2021’ On October 28, Facebook announced significant changes in the business, such as the ambitious vision to connect the virtual world to the physical, bringing together geographically separated people in the same virtual space through the use of technology.
Whether it’s through world building games, collaborative workplaces or in a virtual home, it’s all part of their grand plans to build the Metaverse, which is why the company will now be called Meta.
Facebook sees the metaverse as “the successor to the mobile Internet”, where interaction with brands and technology goes beyond a 2D screen to become a living, virtual or mixed reality.
At the center of this experience are Facebook’s virtual reality headsets and augmented reality glasses, which currently include the popular
Mark Zuckerberg also referred, in his opening speech For the presentation, to a high-end virtual reality headset currently in development called “Project Cambria”, which we could see working next year.
The metaverse will take years to materialize, of course, and much of the Facebook event has simply sketched out what that dream could be.
The biggest challenge ahead of Facebook (or Meta) will not be developing the technology, but creating a system that can coexist with international privacy and consumer protection regulations.
At the event, Nick Clegg, Facebook’s vice president for global affairs and communications (and former UK deputy prime minister), said “we have years left before the metaverse we envision is over”, which should give legislators time to react. Clegg and Zuckerberg point lightly touched on in the main presentation.
While the privacy segment only lasted a few minutes, Zuckerberg stressed the importance of building the metaverse of “privacy, security and inclusiveness before the product exists”.
Transparency on how the metaverse uses and collects data would also be a priority, along with easy-to-use security controls. These are great promises for the company.
Facebook is no stranger to the legal battles it is involved in over consumer privacy and trust, one that has declined in recent years, as the company’s own internal investigation leaked by the launcher revealed. French Haugen alert earlier this month.
If the damage is permanent, it will be impossible for Facebook to complete this mega project, despite the strategic name change. You can see all these details and the most important on the event website Facebook Connect 2021.