In the middle of a storm that hits Phil Spencer’s team on the open sea, on a small boat and with waves several meters high, it seems that in Microsoft Not only are things mixed up, but they want to flip their future launch strategy like a sock and, apparently, also the We which defines a good part of its ecosystem focused on the development and sale of video games and consoles.
In recent days we woke up to news that virtually all of the exclusives from Xbox they were going to reach PS5in an approach that the Americans will explain in detail next week: Starfield, Indiana Jones and the Great Circle,
Goodbye Xbox to the name?
The fact is that in the middle of this storm, a news appeared that ended up intriguing the video game world even more, and that is the possibility that Microsoft gives a twist to what it calls its entire video game ecosystem. Or only part? Xbox This is, today, the best way we can refer to this leg game Americans, but that could change very soon. Maybe next week?
It was a message (already deleted) on the official account of Stopping the game in X which has set off all the alarms since the promotion of one of these Xbox Demo Day among those detained in the United States, they had no better idea than to write a sentence like this: “come play the new Xbox games on Xbox Series X|S. Also discover the advantages of Microsoft Game Pass“. The word Xbox disappears to make way for the main brand… suspicious?
We might come to think that everything is due to a calamitous error of the community manager But if we look back a little and see what Microsoft has done with the company’s other iconic products, we’re already starting to put the pieces together.
Microsoft above all
The Redmond-based giant has some of the world’s best-known brands under its belt. Without going any further, the apps of office automation par excellence are those that we have always known under the name of Desk
The console brands will certainly not change. Xbox Series X|S (adds more storage) keep calling you Xbox but when we talk about services, subscriptions, that’s when the Americans say very clearly that above any name, they are Microsoft. Which would help Windows not cause us too many problems. So yeah, next week the folks at Phil Spencer will tell us what they’re doing and what their policy is for releasing new games, but you can bet that Xbox Game Pass could be called Microsoft game pass. Should we bet a cent? Better not… you never know.
