Last month, Bloomberg reported that Netflix was working on a functionality in collaboration with Open IA. Now users are starting to see the new technology in action.
The updated research function allows subscribers to carry out more specific research on the streaming service for movies and television series – not only for genres or names of specific actors.
For example, users can ask Netflix to display content according to a specific mood. You can see the example that Netflix uses below, for “something funny and optimistic”.
Netflix
The new research feature is optional for users of Netflix iOS beta. It is on the editorial rooms of the United Kingdom and the United States for Netflix, we therefore assume that users of the two countries with iPhones can oppose, if they wish.
If you are an Android user, you may have to wait a little longer to try this search function. Netflix spokesperson Momo Zhou told The Verge that it was not currently planned to extend the functionality beyond iOS, and we do not know when the functionality will be deployed more broadly beyond the beta version.
In addition to this news, Netflix has also revealed a overhaul of its television interface, with larger tiles, shortcuts moving upwards and more reactive screens and content labels such as “number 1 in television programs”. The genres have been mixed in the Research tab, so users who like this feature will have to navigate beyond the home page.
In the coming weeks, the streaming giant will also test a vertical flow of Tiktok on mobile style, intended for users who seek to discover new programs and films. You can see all the features in action below:
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This article originally appeared on our Sister M3 publication and was translated and adapted from the Swedish.
