Apple surprised last year by launching M1 processors and as such, hit the table against all of its global competitors, but most importantly it inflicted a serious setback on its maximum rival in one of ARM’s key industries. : Samsung. And it is that getting rid of Intel was not the priority because having control of its own chips in the two most requested sectors in the world: laptops and smartphones. Now Samsung is responding with a strategy that will change their business called “TIGER“.
Samsung is one of those private companies that almost seems to be state-owned. They provide work and shelter for thousands and thousands of families and are a giant that is sweeping more and more into more and more areas, which is to be admired. But there’s a niche where it’s not only hard to compete, but it doesn’t look like it’s going to dominate either, and it’s nothing more than the United States and Apple, a couple who want to break away from it. something new.
The plan to defeat Apple on its own ground
Apple is a company that designs its own chips, hardware, software, and everything that ties them together. It is without a doubt one of the biggest tech giants and with it a big part of the industry and the fans go hand in hand, how to reverse this marketing and technology movement?
Well, thanks to a meeting that was held in Las Vegas on the occasion of the CES 2022 40 business leaders drew up a new plan which oddly bears the acronym “tiger“. Where does this particular name come from?
First of all, we have to keep in mind that 2022 is the year of the Water Tiger in Asia and that is why the name has been drawn in several key aspects: T of “True number one in all categories”, I to “Improve the flagship market share”, g of “Gap between Apple”, E of “Expanding” and finally R of “Record year”.
With these indications, the roadmap is still uncertain, but it indicates very clearly and clearly where Samsung will go as a chip and semiconductor company.
Samsung TIGER: not just a telephone company
The problem is, some of the users see Samsung as a company of smartphones and other components, such as laptops, when it truly dominates the NAND flash industry, among other industries. Therefore, the head of mobile devices, TM Roh, said the following:
“Our vision for MX is to move from a supplier of smartphones to a smart device company. We will not be a technology brand, but a brand loved by generations of young people, offering an innovative experience.
Ambitious to say the least, but can Samsung really compete with Apple in its favorite country? Considering the current supply issues to be addressed, it does not seem possible that they can even start from solid ground that will yield results in 2022, but it is also true that the strengthening of their R&D section in order to launch SoC more ambitious and more powerful for laptops and thus creating an ecosystem could give them interesting feedback as a first starting point, since millions of users are loyal to the brand. We will see how this Samsung TIGER goes.
