TECNO has just entered the AI IA -powered intelligent glasses market, providing additional evidence that there is demand for this type of portable technology.
At the MWC 2025 in Barcelona, the company unveiled its AI glasses and its AI glasses. And if Tecno can get there, there is absolutely space so that Apple brings its own version to the table, despite the rumors that the project was canceled.
Tecno's AI glasses land at a time when Apple’s pro vision failed to become the revolutionary product that it was supposed to be. Although the Apple helmet has advanced screens and spatial computer characteristics, it is hampered by a high price, a lifespan of the limited battery and a voluminous design.
In addition, the external battery, attached to the helmet via a cable, is an awkward solution, and the device itself looks more like an expensive experience than a practical daily accessory.
Beyond that, the Apple helmet isolates users, which makes it better to watch films than for daily productivity. Application management in Visionos also feels clumsy compared to the look based on the gaze that intelligent glasses could offer.
Thiago Trevisan / Foundry
This is where Apple could be inspired by Tecno and others. Intelligent glasses have the potential to be really useful, offering real -time navigation, notifications, translations and seamless IA interactions. Unlike the pro vision, which requires total immersion, light intelligent glasses could blend into everyday life without attracting undesirable attention.
Even if Apple's AR glasses are out of the table for the moment, the request for intelligent glasses powered by AI is not going now. The new Tecno releases, as well as other competitors to come, prove that there is a solid market for practical and light intelligent glasses that integrate AI transparently.
Halliday / Kickstarter
For the moment, Apple seems concentrated on the refinement of the pro vision, but this helmet will never be a real daily laptop. If the company wants to have a real impact in the AR space, it will possibly have to review the idea of smart glasses.
Meanwhile, that's not all Tecno showed during this year's MWC event in Barcelona, because its rival Galaxy S25 Edge passes thin phones to the next level.
