If you do not want to read subtitles when posting your programs or favorite films that do not already offer dubbing, you may not have to do so.
Amazon has announced that it would start to test the addition of AI dubbing with license content which is generally not nicknamed.
The new dubs tested are not entirely produced by AI. Human translators are also involved in the process to ensure that dubs are of a certain quality.
Initially, AI-Dubs will only be available in English and Spanish for 12 films and series, including El Cid: La Leyenda, Mi Mamá Lora, and lost for a long time.
RAF SOLTANOVICH, head of Amazon MGM Studios technology technology, gave the following quote on the new feature:
“At Prime Video, we believe in improving customer experiences with practical and useful AI innovations … We are impatient to explore a new way of making programs and films more accessible and entertaining.”
Traditionally, dubbing is made by voice actors – as seen in other popular world series such as Squid Game. This Amazon decision means a change towards AI, which becomes more and more popular and controversial.
The functionality can be activated either by accessing the language tab under accounts and parameters on PC, under my business on the smartphone application, or in the Prime Video Settings section on the TV application.
This article originally appeared on our Sister M3 publication and was translated and adapted from the Swedish.
