Amazon announced Alexa +, its brand new AI assistant and a direct response to Google Gemini for your smartphone, your smart home or your car.
Each large technology company that is worth its salt is involved with AI, but Amazon could be the next major player to follow in the footsteps of Chatgpt, Deepseek and Google Gemini.
Here is everything you need to know about Amazon Alexa +, the major overhaul of the company to its omnipresent personal assistant.
What is Alexa +?
Alexa + is a new generation of widely used personal assistants from Amazon, this time reinforced by AI and fueled by large language models (LLMS).
At a basic level, he promises to be more conversational than Alexa Classic, understanding and employing a more natural language, with answers sensitive to the context and a distinct personality.
Amazon describes Alexa + as “proactive”. For example, it can, when directed, go to the web, find an oven repaire and reserve a repair slit, all without intervention on your part.
It is also smarter than Old Alexa, with more personalized results, and has the ability to improve the more you use it.
For example, when you ask him to plan a family meal at home or a restaurant, he “will remember that you like pizza, your daughter is a vegetarian and that your partner is gluten -free” and do its recommendations accordingly.
But I like Alexa like that
Don't worry, Amazon promises that Alexa + will always be able to do everything it does – only better.
You can always issue simple orders to play music reading lists and film streaming.
However, you will also be able to hold full -fledged conversations on the artists involved, to jump to scenes from specific films, etc.
Amazon
Will Alexa + work with other services?
Amazon claims that Alexa + will work transparently with “tens of thousands of services”. These include:
Grubhub, OpenTable, Ticketmaster, Yelp, Thumbtack, Vagaro, Fodor's, Tripadvisor, Amazon, Whole Foods Market, Uber, Spotify, Apple Music, Pandora, Netflix, Disney +, Hulu, Max.
And the smart house?
Alexa + should also work with Smart Home devices from Philips Hue, Roborock, Lutron and more.
Amazon claims that Alexa + will allow you to control several intelligent devices with a single request, as allowing you to create Alexa routines using simple voice commands.
Thanks to its additional intelligence and its contextual consciousness, you can say “I am cold” and Alexa + will use your smart thermostat to increase the temperature of your home.
How secure Alexa +?
Amazon claims that Alexa + will be saved by “world -class confidentiality and security” built on the AWS INFRASTURE SECTOR AMAZON.
He also reveals that he will centralize important information concerning your interactions with Alexa +, all channeled via the Alexa Privacy dashboard.
When can I access Alexa +?
Alexa + will be available in the coming weeks for English-speaking customers in the United States during an early access period.
Amazon says that it will prioritize Echo Show 8, 10, 15 and 21 owners of devices, but you can register here to put your name for early access.
Amazon has provided no details on greater availability, saying that access will later widen “in waves in the coming months”.
Amazon
How can I access Alexa +?
There will be a new Alexa + application available in the Apple App Store and Google Play Store.
It will also be available to access via a new experience based on a browser on Alexa.com.
Alexa + will be able to continue the conversations of a device and a location to the other, whether you are on your phone, in your car, at the office with your laptop or at home with your Echo or Amazon Fire HD 8 speaker.
How much is Alexa +?
Alexa + will be free to access the prime subscribers, which could be a huge incentive to choose this rather than Gemini.
If you are not a privileged member, things become a little (ok, a lot) more expensive. You will have to overflow $ 19.99 per month to use the new Amazon AI assistant.
This is not logical since Prime is $ 14.99 per month or $ 179.88 per year.
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