Assassin's Creed Shadows Is outside in just a few days And Ubisoft drove a lot with the start of the blockbuster start, as it is examined by delays, cancellations and disappointing sales after several years. Complicated matters, the latest edition in the long-term historical stealth series also reaches one of the main goals of an online nuisance campaign “Anti-Wich”.
Since the French publisher revealed that an African Samurai named Yasuke would be one of his dignity Assassin's Creed Shadows'Dual protagonist, a small but disturbed contingent of online players has continued the sequel A goal of her reactionary anger. The group was powered by rage-bait accounts such as Mark “Grummz” Kern and even Elon Musk, who reacted to a tweet about the game with “Dei Kills Art” last year.
“This tweet produced emotions that … the first thing I wanted to do was to go back to x that I had deleted-and simply withdrawn” told Game file last year. “And I only took one step back.
French news network BFM TV Now reported The developers of Ubisoft Quebec, who worked on the game, were “advised” not to post on social media to avoid being targeted by the harassment campaign. As translated by Google, an anonymous employee commented: “There is a team that monitors networks and, in the event of a targeted attack,” that Reddit -Threads, YouTube videos and other mentions of the game are monitored for potential abuse. “In contrast to what we had before, it's serious.”
Ubisoft has not directly confirmed or rejected the reporting if it was asked about the situation. “Our attitude has always been that the social media channels of the team members are their own,” said a spokesman for the publisher My city In an e -mail. “Our top priority is the security of our employees, including online priority.
Ubisoft has followed different approaches to the cultural war noise Assassin's Creed Shadows In the past nine months, since its upcoming publication has become more and more an obvious moment for the company. Last JuneCEO Yves Guillemot convicted attacks that were aimed at his employees “in the best possible way” and asked others to do so. After the weak start of Star Wars prohibitedHowever, the executive spoke vague about vague about “Take the dynamics behind the polarized comments around Ubisoft to protect the group's reputation and maximize the sales potential of our game.”
A new clapback From the official Assassin's Creed X account has highlighted all the more in this context. Kern divided and quoted a contribution from the account at the beginning of this month and asked the players to boycott Shadow And to go to the contribution to switch off comments and partially say: “We get Ubisoft to change, the other top publishers will notice!” If the Shadow X account took the unusual step of the reaction, Kern's original contribution was quickly recycled. “Thank you for thinking us as a top publisher!” The Assassins Creed Shadows Social team replied. “While our media ads usually do not allow any comments, our regular contributions do.” It was a nice memory that many other people are fed up with “anti -wich” fishing ribs.
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