Cyberpunk 2077 has probably already paid off. in the a note CD Projekt – the parent company of developer CD Projekt Red – announced on Friday that the income from the sale of digital pre-orders alone exceeded all income Cyberpunk 2077Cost of production and all of the company’s marketing and advertising expenses for the game for that year.
CD Projekt made the announcement in a series of tweets posted on Thursday Cyberpunk 2077 had been pre-ordered more than 8 million times. Nearly Three quarters of those pre-orders were for digital copies of the game, for which CD Projekt has a higher profit margin than physical copies, which are sold at the same price. The company also announced that sales of Cyberpunk 2077 on Steam passed the $ 50 million mark “over two weeks ago,” meaning it has received 80% of the royalties from the platform as of that point.
All of this is good news for the individual workers who are doing the game as promised a share of 10% of the company’s annual profit for 2020 – just like in previous years. A complete accounting for CD Projekt’s business results and the full extent of its financial success Cyberpunk 2077will not appear until the company’s next investor report in 2021.
As a publicly traded company and one of the largest of its kind in the Polish stock markets, CD Projekt regularly publishes its financial results. In accordance with national regulations, it is also forced to make such statements on topics that fundamentally change its financial situation. The same thing happened when the company signed a deal with Witcher writer Andrzej Sapkowski in 2019.
That particular memo comes on the same day that the company’s shares fell sharply – around 29% – likely in response to the game’s critical and commercial reception that has been mixed up.
Whatever the reason for the statement, it’s still impressive. According to management, “estimated royalties […] in connection with pre-orders of Cyberpunk 2077 All digital distribution channels exceeded the sum of the following factors: total development expenses related to the game and marketing and advertising costs of the game borne by the company. “
But wait, you ask yourself, hasn’t this game been more or less in development since 2012? Yes. Yes, and according to the announcement on Friday, it has the money for it Cyberpunk 2077 earned by pre-ordering on Steam and other digital distribution platforms like the PlayStation Store and Xbox Games Store – that’s what license fees cost […] in connection with pre-order sales ”means, in contrast to income from, for example, branded Doritos or gamer chairs – the marketing costs“ either already incurred or expected for the rest of 2020 ”as well as the development costs.
This announcement is overshadowed by several controversies Cyberpunk 2077Last but not least, this is the state in which it started on older consoles. The team has reportedly been grinding and working long hours for over a year. And they’re still at it, releasing a day zero patch and day two hotfix a few hours ago.
