If you need more proof that gaming is now cool, look no further than the latest collaboration between a gaming company and a luxury brand. TAG Heuer, supplier of high-end watches famous worn by The coolest guy in history, and Nintendo, supplier of cheap plumbers with bad mustaches, have teamed up to create one Mario-Themed Smartwatch.
Officially named TAG Heuer x Super MarioBecause every worthwhile high-fashion collaboration needs a tiny “x” in the middle – the watches have a Mario avatar and typical smartwatch programs such as a step counter. When you hit goals for your daily step count, Mario runs fancy little animations on certain benchmarks. If you hit 25 percent, he’ll eat a mushroom, for example. At 75 he got a super star.
The company will produce 2,000 units and sales will begin on July 15th. They sell for $ 2,150 each.
TAG Heuer x Super Mario is just the latest example from the gaming and fashion world Collision in a hurricane of capitalism. Over the past few years, fashion labels have licensed gaming icons to produce collections at breathtaking prices, with the crystal clear goal of snagging some of that sweet, sweet player cash. Given the speed at which these goods sell, it has largely proven successful.
Continue reading: High-end fashion designers show their couture in Animal Crossing: New Horizons
Earlier this year, Capcom sold a jacket for $ 1,500 inspired by Resident Evil Village‘s beefy antagonist, Chris Redfield. A few years ago, Final Fantasy XIII‘s lightning modeled clothing for Louis Vuitton. (LV also has one League of Legends collection.) And everyone under the sun knows about it The techwear team from Acronym and Hideo Kojima
“Merch used to be simply ‘slapping the album cover on a T-shirt’ and you can tell anyone that you are a Pantera fan,” says Daniel Casarella of the music couture brand Barking Irons, told The Washington Post. (In 2018, Barking designed Irons a line of clothes inspired by Arthur Morgan’s outfits in Red Dead Redemption 2. A jacket sold out within a few weeks, they say post.)
In other words, now that the money is (clearly) there, don’t expect to return to the creatively dry days of branded tube socks and ill-fitting hoodies. So, uh, Thom Browne, if you read, it might finally be Time to make Nathan Drake’s sheepskin jacket out of it Unexplored 2?
[[[[H / T Eurogamer]