Kim Kardashian: Hollywood mobile game will be discontinued in 2024

Kim Kardashian: Hollywood, the popular celebrity mobile game from Glu Mobile, is shutting down in April, just before its 10th anniversary in June. When booting up the free mobile game, you will now see a message stating that in-app purchases were previously disabled Kim Kardashian: HollywoodThe deadline is April 8th. A representative from Glu Mobile at the Kim Kardashian: Hollywood Forum confirmed that the game has been removed from the app storesbut it’s still playable until April 8th for people who have already downloaded it.

Kim Kardashian said TMZ that she is “forever inspired.” Kim Kardashian: Hollywood Community. “I am so grateful from the bottom of my heart to everyone who loved and played Kim Kardashian: Hollywood in the last 10 years. This trip has meant so much to me, but I realized it’s time to focus that energy on other passions. I would like to thank the Glu team and the many people behind the scenes who worked diligently to make it a success.”

Here is the statement from Glu Mobile:

I would like to take this opportunity to share some news with you all. We chose sunset Kim Kardashian: Hollywood

– As of today, the game no longer offers in-app purchases and will be removed from all app stores and will no longer be available for download. Players who already have the game installed on their devices can continue playing Kim Kardashian: Hollywood and use any existing virtual currency in the game until April 8, 2024. After April 8, 2024, the game will no longer be accessible to all players.

Thank you for your support Kim Kardashian: Hollywood. You will always be on our A-list!

NOTE for those with VIP subscriptions: You have to cancel your subscription manually! Please check how to do this for your platform. We cannot cancel subscriptions on behalf of players. So please cancel your subscription if you have one!

Kim Kardashian: Hollywood was released on June 24, 2014 as a free mobile game. Kardashian wasn’t necessarily the star of the game; The protagonist was a player-created character. As the game progressed, Kardashian helped the player’s character become an A-list celebrity since he started at the bottom of the E-list (yikes!). The player character could book acting and modeling jobs, go on dates and make public appearances. Fashion and unlocking outfits also played a big role in the game. Like other free games, Kim Kardashian: Hollywood had its own in-game currency, K-Stars, which was used to buy clothing and accessories and shorten waiting times between actions. Essentially, it was about Kardashian becoming your mentor in a campy, casual game that played off the allure of fame and drama.

Former CEO of Glu Mobile, Niccolo De Masi told the Wall Street Journal in 2014

that Kardashian was quite involved in development and approved all of the clothing items in the game. “She and I probably exchanged three emails a day and chatted weekly. She approved every piece of clothing [used in the game]“We discuss features, we discuss events, updates, etc.,” De Masi said. “She checked everything [production] Milestones, from alpha to beta, final gold master. She realized that pretty quickly – the strength of her brand and her social following would probably be a really good fit for this type of game.”

First, some critics resisted at the idea of a Kim Kardashian video game. But Kim Kardashian: Hollywood became a huge success in 2014, where it grossed $1.6 million in sales within five days. It quickly topped the mobile game charts and has since 2016 It had reportedly earned $156 million in sales – and it continued to bring in millions in the following years. To put that in context, profit in a single quarter in 2014 was total profit for more than 10 Glu Mobile games combined.

Secure, Kim Kardashian: Hollywood was not revolutionary in terms of its gameplay model, but it Was one of those hugely successful games that focused on and marketed to women. Kim Kardashian: Hollywood was not the first game to tap into the female video game market, but its success brought that market to the forefront of discussion and allowed players to take on a role other than that white male protagonist typical of popular video games of the 2010s. Kim Kardashian: Hollywood compiled the list of games that defined the last decade: “More importantly, it paved the way for an entire genre of games that did not exist for easy consumption before this decade,” wrote entertainment reporter Petrana Radulovic. Beyond that, it was just a satisfying mobile game.

For this reason Kim Kardashian: Hollywood has maintained a dedicated player base throughout the years, a group that foresaw closure at the end of 2023 when Glu Mobile failed to announce a new season. Damn, a day before the announcement, A player started a petition to revive it the game. The Kim Kardashian: Hollywood The Reddit page is empty, and it makes sense: This is a game that people have been playing and investing in for a decade. There are still a few months left until the game officially drops, which means plenty of time to plan an outfit for the game’s funeral, as some players are already doing.

Glu Mobile tried it Kim Kardashian: Hollywood Formula with a number of other celebrities including Kardashian siblings Kendall and Kylie Jenner, Gordon Ramsay, Britney Spears and Taylor Swift. (Taylor Swift’s game, The fast life, Closed in 2019.) Polygon has reached out to Electronic Arts, which acquired Glu Mobile in 2021 More information can be found here.