As of last week, McDonalds Australia was planning to celebrate its 50th. Oddly enough, the international gastronomy giant forgot to ask Sony about it first.
You’d think that if you mentioned “PlayStation 5” and used a controller image as part of your own marketing, this would be the first thing a company would do with a real legal team, but no! McDonalds just went straight to the point, announcing plans to give away the controllers as part of a competition and also send some to local streamers.
A disclaimer before we go any further: The thing is so glaring that I do totally love it.
However, as soon as Sony got wind of the giveaway, they stepped in and blocked it. with McDonalds must quickly send a follow-up announcement that said:
Unfortunately, McDonald’s stream week has been postponed and will not take place this Sunday. We are currently unable to confirm a new date for the proposed event. We’re going to have some great prizes including Macca’s 50NSBirthday hoodies and 50 channel subscriptions for every streamer to give away. We will be in touch with the new timing as soon as we have confirmed it. “
Sony PlayStation has not approved the use of its controller in promotional materials in connection with the planned Stream Week event and we apologize for the inconvenience caused. McDonald’s Stream Week has been postponed and Sony PlayStation controllers will not be included in the competition.
It’s a shame, but we’ll all find ways to get on with our lives. If anyone at McDonalds Australia reads this and knows what will happen to the box of controllers as they can no longer be given away, I can be reached here.