Tenkaippin, or Ten’ichi as the fans call it, is a Japanese ramen restaurant chain. Ten’ichi has over 230 locations across the country plus one in Hawaii. And now, it also has collaborative sneakers.
We saw collaborations with Dragon ball, Gundam, and Deer crossing. Such collaborations seem to be typical! I think this is the first one I’ve seen in a pasta restaurant.
The French sporting goods brand Le Coq Sportif has teamed up with the Japanese ramen tenkaippin chain to make these officially branded sneakers.
Sneakers on the occasion of the 50th anniversary of the first Ten’ichi, which was founded in 1971 by Tsutomu Kimura near the Golden Pavilion in Kyoto as a ramen stand. Kimura opened his first stationary Ten’ichi restaurant in August 1975, and then founded the restaurant chain Ramen in 1981. She has become one of Japan’s most ubiquitous noodle chains – so much so that she now has her own limited edition shoes.
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Le Coq Sportif’s LCS R model, these sneakers are designed with the restaurant’s frames in mind. For example, the beige color is reminiscent of Ten’ichis famous thick soup broth. The green stands for spring onions, while the laces are supposed to look like ramen noodles, and the red accents represent ramen bowls. I’m not sure if I really like the shoes or not, but that’s pretty cool.
In addition, the Le Coq Sportif logo is a rooster, and a chicken skeleton is depicted on the back heel tab, another nod to the ramen chicken bone broth.
Clever, isn’t it?
The shoes also come in a special box, and to be honest, for a ten’ichi ad walking you have to admire all the thoughts that have been put into these shoes.
The sneakers will go on sale on November 10, priced at 14,300 yen (126).
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