Playdemic and Warner Media have communicated (via: Gamesindustry) the sale of the first to Electronic Arts for 1.4 billion dollars. All of this stems from an even bigger sale, AT&T, which sold all of Warner Media to Discovery for $ 43 billion.
Warner Media comments that Playdemic (and other studios it has yet to reveal) was not part of this deal and that is why they have sought another destination for the English studio. These are mainly known to develop Golf Clash, a successful mobile game with several accolades for Mobile Game of the Year in 2018.
Safe investment
EA’s actual plans for this study are unknown, but they have communicated that they do not intend to change the way Playdemic works or relocate any employees. So most likely it is an investment to generate more money thanks to Golf Clash. These were the words of Andrew Wilson, CEO of EA.
“In addition to the continued success of Golf Clash, Playdemic’s talent, technology and expertise will be a powerful combination with our teams and the intellectual property at Electronic Arts. This is the next step in building our strategy to expand our sports portfolio and accelerate our mobile growth to reach more players around the world with more great games and content. ”
It is worth noting that it is not the first time that EA has bought another study and says that it will not change anything and ends up firing part of the staff or closing it when it stops giving money. However, this has never happened with a mobile studio, so this is all a first.
EA’s latest mobile game is Apex Legends Mobile which was developed in China and no mobile versions of other EA games have been announced for now. In this way, it seems that Playdemic will really continue to do its thing and little else, at least of now.
This is EA’s third purchase in less than six months. In December they bought Codemasters, in February to Glu M and in May to Metalhead Studios, so not only Microsoft is taking out the portfolio to nurture its catalog.
