Facebook’s purchase of the Oculus company led to the belief that a corporate turnaround was on the way.
This seems to have come decisively, with the announcement by Mark Zuckerberg’s company to implement advertising within the virtual reality platform. Kicking off with a trial period on a number of Oculus Quest apps, specifically with Blaston and two more games that haven’t been announced.
According Facebook, this modality will be a method for companies that develop VR games to generate extra direct income and allow the platform to be able to sustain itself and not depend on the sales of its games, as well as to reach new audiences and models of business.
Everything will depend on how users respond to these tests, by providing the feedback that will allow them to optimize this modality, which they will not miss for anything in the world. Of course, this is Facebook, so the use of account data on affiliated social networks will be implemented so that advertising is effective.
This joins the controversy that was sparked with the purchase of Oculus by the social media giant, where it was announced that Facebook accounts would be the way to enter the virtual reality platform from that moment on. Unifying accounts as has been done with platforms such as Instagram or WhatsApp.
With the effectiveness and responsiveness of having commercials in the middle of a virtual reality platform on the air, suffice to say that this is one of the elements of the fulfillment of the cyberpunk dystopia that has been presented as fiction for years. Only in this case it’s not a joke or a meme.
