Careen Yaap, head of development and Alan Joyce, production manager of Google Stadia, gave a new interview to GamesIndustry where they reaffirmed their faith in the service. There are already several interviews with those involved in the Google project and all claim that Stadia is not dying or will be “canceled” from one day to the next.
It is true that Google has a terrible track record with these types of projects, since it has abandoned the vast majority, but it has been a couple of years since the premiere of Stadia. Many predicted that it would disappear by 2020, and yes it has had difficulties, but at least according to its producers and designers, Stadia continues.
And more with the new measures that will be released throughout this year to support developers. Starting in August, developers will receive 85% of the value of their game for each purchase, which is much more than the usual 70% from other companies (88% on Epic). This will stay that way until 2023 or until the developer generates $ 3 million, then it will revert to the “usual” cast that was not disclosed.
Behind the creators
Additionally, Yapp mentioned that they will soon be doling out the money from Stadia Pro subscriptions in a way that benefits creators. 70% of subscription earnings will go to studios, so it’s in everyone’s best interest to have more people subscribe to Stadia Pro ($ 10 per month).
Finally, Joyce talked about Click to Play, a feature that was slow to arrive but is now available. The best part, at least for developers, is that they will receive $ 10 for each person who subscribes to Stadia Pro through these links.
Click to Play works mainly on YouTube, if a person watches a game trailer they will see a link on the right in which they are invited to play that title immediately. People who do not have an account will be taken to registration, those who have the free version will be taken to the store and the subscription and the game will be suggested. Finally, those who already have the game go directly to play with one click.
In this way, the financial support from Google comes in many ways, but basically it is about the money being received by the creators. Both Yapp and Joyce believe that the subscription model is essential to the success of Stadia and that if the creators do well, the project will also do well.
You can read the full interview from Stadia spokespersons at this link. It seems that Stadia is following and that their bosses are far from giving up.