Video game companies are always looking for new ways to grab the attention of the public. After all, every business wants to continue to retain the audience they already have that love their games while grabbing the attention of other gamers. A trend which, in general, it is achieved by offering a good catalog of games and, sometimes, an attractive subscription service that can complement the available catalog and library that we may have.
However, this is also achieved with a good advertising campaign. These are usually related to a song that comes to mind or the choice of scenes in the game that can grab our attention in a unique way. While this is clear, in the 90s this concept was a bit more aggressive. We saw that with Final Fantasy VII and the way the colors were brought to Nintendo, but it was not the only aggressive campaign.
SEGA ran a very aggressive campaign, although Nintendo was not far behind
You can kind of admit that the advertising campaigns before could be much more aggressive, without shame. In fact, even SEGA was able to remind Sony’s top managers of the launch of its console
Campaigns so aggressive that today they wouldn’t exist
During the 90s, the campaigns could be so aggressive that SEGA was not ashamed to compare their consoles with really daring themes. A movement that even his Nintendo has made a rather special announcement for its Game Boy Pocket
The tone used in these advertisements is clear that, to date, it could not be achieved. Or, at least, not so straightforward. In addition to that, it is a path that in the world of consoles no longer has a place. So it’s striking to look back and see how companies had such a distinctive approach to their ads and ways to engage gamers.