Over a decade ago Barack Obama was in full election campaign to take over the 44th presidency of the United States of America. He succeeded and became the successor of George W. Bush in the White House. He held the position of president of the United States from January 20, 2009 to January 20, 2017. Few remember that Video games played a great role in achieving their choice.
Apart from the fact that he was a politician seen with good eyes from many areas of the planet, and that his choice was a historical fact, the truth is that Barack Obama's campaign was modern and intelligent. The president's advisors decided to seek voters in many different circles, including young people who were not too interested in politics, but now they could be a help.
Which medium is more appropriate to capture the vote of young people between 18 and 34 years old? Of course, video games is one of the great entertainments of this age group. Obama therefore was used to win the elections.
Video games help you win the presidential elections
The typical electoral phrase of Barack Obama from "Vote for Change" could not only be read on the electoral posters scattered throughout the United States, also in a large number in which the Barack Obama team bought electoral spaces to seek the youngest audience. The message of the then Democratic senator from Illinois could be read in no less than 18 of the most popular games in the United States
For example, one of the titles that presented this campaign was Burnout Paradise, but they could only be seen in 10 of the states of the United States -the most disputed-. Therefore, players from the rest of the world did not find out about this presidential campaign in video games. Other titles in which Obama campaigned, only on the Xbox 360 version, were Madden NFL, NASCAR, NBA Live, Skate …