Articles for tag: Activisions, affecting, Bobby, Creative, doesnt, freedom, Kotic, Microsoft

Geralt of Sanctuary

Why Bobby Kotick sold Activision to Microsoft WITHOUT his PR spin

Why Bobby Kotick sold Activision to Microsoft WITHOUT his PR spin

photo: mike diaper (Getty Images) As you’ve probably heard, Microsoft wants to buy Activision Blizzard for a whopping $68.7 billion. But why Activision CEO Bobby Kotick suddenly decided to relinquish control of the company, and where that leaves the ailing executive after the ink has dried, depends on who you ask. For example, Kotick himself ...