HBO Max launches to compete with Disney, Amazon and Netflix

The war on streaming platforms continues and a new bomb has rocked the playing field. In recent months, it has been rumored that AT&T, the parent company of WarnerMedia, will part ways with it to improve its financial situation. However, what no one saw coming was that they would do it with a fusion.

WarnerMedia is about the media company that brings together brands like HBO, Warner Bros., CNN

, or thematic television channels such as Cartoon Network. Also, it has HBO Max, one of the major streaming platforms. However, it takes more than big brands to tackle Netflix, Amazon, or Disney.

For this reason, AT&T and Discovery today announced the merger of WarnerMedia with the latter. With this transaction, they will create a new company that will have an even larger portfolio in content and payment channels. Consequently, with a greater ability to invest in content. This, of course, is crucial for your streaming platforms.

Among other properties, Discovery has Eurosport, owner of the emission rights in Europe of major competitions such as the Olympics

. And, of course, it has the classic Discovery channels and their reality TV factory. It could all be the push that HBO Max was looking for in full international expansion.

For now, the transaction is ongoing and will require both the approval of the competent authorities and the shareholders. However, if all goes well, expected to be completed by mid-2022. Thus, we were able to see the first fruits of this new union of media conglomerates.

Until then, the two companies will continue to operate separately. In fact, it is expected that HBO Max will launch in the coming months in Latin America, as in several European countries, including Europe. Better yet, it will only bring more and more content, for all audiences.