As in all areas of life, there is always fans and opponents when you have to choose between only two options of anything. It used to happen with gasoline or diesel cars, or VHS or Betamax videos, and now when choosing between a Mac or a PC, or between an iPhone or an Android.
You have to choose between white or black, without being able to choose a gray. And that means that once you’ve chosen, you can obviously change at any time, but it’s still traumatic. Normally, if you are happy with the choice, hardly you are going to change sides
Without going into the eternal discussion on which system is the best, if iOS or Android, the truth is that normally the one who is used to using one of the two environments, does not change much on the other side. One usually thinks that the chosen one is the best, and the other is severely criticized, and most of the time, with the ignorance of not even having tried it.
What is clear is that users who test the Apple ecosystem generally stick to it and stick with it. true to the brand, regardless of the price that your devices may seem a priori.
Whoever buys an iPhone, repeats
New data just released by analysts at Consumer Intelligence Research Partners shows Apple fans are staying loyal to the brand, with the 90% of iPhone users stay with Apple over time.
According to this study, Apple represents nearly half of all smartphone sales in the United States for the past three years. In the same period, Samsung kept just over half of sales of Android devices. The figures show that Apple has accounted for 43% of smartphone sales in the United States over the past three years, against Samsung, which stands at 31% and LG at just 9%.
Figures from the CIRP also show that Apple’s loyalty rates, the percentage of customers who repeat a second iPhone purchase after having owned one before, remains stable at 90%. Brand loyalty for Android makers is not that high because rebranding within the Android ecosystem is easier. It should also be noted that even if they change manufacturers, the general fidelity to the system Android it is also around 90%.
In short, the loyalty between the two ecosystems, iOS and Android, they go together, 90%. The advantage of Apple is that when a user changes iPhones, they switch to another, also Apple. In contrast, an Android user is much more likely to switch manufacturers, taking advantage of an offer, or a relaunch of a more modern device, or simply try a different manufacturer, without having to switch systems.
