We had no news about it BlackBerry since the launch of KEY2 in 2018, too now we understand why. In an official statement, the company has announced that TCL will not build or build new terminals under the brand BlackBerry, for Canada to be left out of that, as of 2016, it didn't belong a strategic partner when developing, selecting and marketing mobile devices.
It's definitely not something to surprise anyone: the Chinese-focused mobile division of the giant has been losing momentum, and "non-renewal" of your agreement with BlackBerry It was one of the most obvious "ballast throwing" measures considering the results obtained with this model.
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In the message, it's clear that as of August 31, 2020, TCL will stop producing and distributing devices under the BlackBerry brand. However, TCL Communications will extend the support period based on updates and technical assistance for another two years, until August 2022.
“We are sorry to share that as of August 31, 2020, TCL Communication will no longer sell mobile devices with the BlackBerry brand. TCL Communications does not have many rights to invent, manufacture or sell BlackBerry new devices, however, TCL Communication will continue to support its portfolio of existing mobile devices, including customer service and guarantee service until August 31, 2022, or as long as required by local laws for the purchase of a mobile phone. ”
In spite of everything, BlackBerry clarifies that "the future of BlackBerry Limited is bright", although no further details are provided about their future plans, if any. The full statement is available at BlackBerry Mobile Twitter profile.
Is this the only BlackBerry as a smartphone manufacturer?
Given these events, the question that will come to more than one mind is This is an action marking BlackBerry's final form as a mobile maker – this one is clear, real.
While I'm afraid this question has no answer, the truth is the situation does not look very good a Canadian company. After all, the company has lost the only company that has ever chosen to keep the brand's legacy alive, otherwise BlackBerry has an ace shaped partner up its sleeve, the only option left design, manufacture and distribute your devices, unlikely, as recent data tells us that we're talking about a product worth less than $ 3 billion, and its relation to the field of telephone numbers is central to history.
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About Christian Collado
Growth Editor at Andro4all, specializing in SEO. I am studying software development and writing about technology, especially about the Android world and everything related to Google since 2016. You can follow me On Twitter, email me if you have something to tell me, or contact me via my LinkedIn profile.
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