The constant doubt about new subscription services in the video game industry has shown that Xbox Game Pass is a good alternative for developers. Also, many reviews aimed to condemn the service as unprofitable and with a high loss rate. Well, as part of regulators to activate the Activision takeover, Microsoft has revealed what it’s generating with Xbox Game Pass
According Data, Xbox Game Pass revenue for Xbox was $2.9 billion. This, compared to what was generated in video games, could justify a high investment by Microsoft to develop the service, since it was only in games that they raised $16.28 billion.
Xbox Game Pass is increasingly important to Microsoft
The results are surprising, because in game sales, Xbox Game Pass means 30% of total revenue. Additionally, this represents 18% of total revenue per year for Xbox, and growing. These figures are from 2021 and considering that by 2022 the number of subscribers has increased considerablythe increase in revenue could be even greater by the end of December.
Remember that these are only sales on consoles, because the data of Game Passes on PC are not taken into account.
All this is reflected in the context of legal disputes concerning the takeover of Activision by Microsoft, this being the one that moves all its arguments to justify the purchase. The progress has been considerable, since the Brazilian regulator (CADE) has already approved the negotiationclearing the way for the second phase and a good precedent in the arguments of the European Union.
