In the interview given by EL ESPAÑOL – El Androide Libre to Cliff Obrecht, COO of Canva, there was one constant: the enthusiasm that Obrecht exuded for everything that the web design platform has been able to generate in recent years. Now, with the acquisition of Affinity, it is certain that in their offices, they will be very happy with the new horizon towards which they are heading.
Canva has over 175 million active users in more than 190 countries where its web platform operates, which has allowed everyone to access a good list of assets related to design and graphic creation. With the rise of social media and thousands of content creators needing all types of graphics, your platform has become essential.
Of course, the profits reached the company’s coffers and allowed it today the acquisition of the entire Affinity suite of programs. Affinity made a name for itself a few years ago with the release of Designer, Photo and Publisher. Three programs that went straight to the waterline of the popular and recognized Adobe Photoshop, Illustrator and InDesign.
Image by Affinity Designer
Unlike Adobe and its commitment to a subscription which, depending on its price, allows access to several or all of its design programs, Affinity’s proposal was to offer a single price for each
Better yet, affinity programs have delivered many of the best experiences that Photoshop or Illustrator have, and interacting with them is also very similar to Adobe programs. This capability allowed Affinity to be acquired by Canva today, although the exact figure was not shared.
Image from Affinity Photo
Free Android
Canva announced that it will continue to invest in the development of the Affinity suite to ensure that it meets the needs of any design professional and thus continue to take market share from Adobe with its popular programs.
We now have to wait for Canva’s bet and how you will integrate your three programs into your web platform; knowing that the best would be to offer them from their web versions in order to add a 360 experience in all its nuances, which is precisely where Photoshop is currently limping with a web version, but which is far from being its own for Windows and Mac.
