Those in Cupertino are already preparing to make adjustments to the EU App Store to comply with the Digital Markets Act.
According to the most recent report from Mark Gurman, those from Cupertino are preparing to divide the App Store in two. Due to European Union requirements, The App Store will allow the download of other applications, third-party stores only on European territory.
We will discover a new App Store in March
Apple is preparing to comply with the Digital Markets Act which will be implemented to avoid antitrust actions. Adjustments must be implemented no later than March 7
The App Store is present on 5 different devices
The affairs and controversies involving one of the world’s most valuable companies have drawn not only attention, but also a questioning look at the competition. Do not allow other developers to be part of the Apple App Store. Topics of commissions, conditions and other factors that are not fair They made a last-minute decision that Apple seemed far from being able to make and execute in the immediate future.
Apple and other tech companies are under constant scrutiny
Remember that last week, Margrethe Vestager traveled to the United States to meet with the leaders of several technology companies. Tim Cook received it at Apple Park, The technology commissioner made it clear that Apple must allow users to install third-party app stores and install the apps..
Apple confirms that alternatives to the App Store on iPhone are coming soon
Another issue is that developers will be able to promote their offerings outside of the App Store in addition to allowing third-party payment systems. The App Store will work differently in Europe in a few weeks.
Apple Music has also been embroiled in antitrust issues since February last year. The issue is related to an advertising subscription issue affecting developers. The complaint was filed by Spotify and simply concerns the fact that users cannot learn about other subscription alternatives outside of the app.
A subject of study absolutely linked to cybersecurity
After the launch of the new App Store in Europe, many analysts and cybersecurity experts will monitor the operation. Precisely in Bloomberg, Margrethe Vestager was asked about the risk that could be involved in opening third-party stores in a closed ecosystem like that of Apple.
He quickly concluded by saying that safety is crucial but equal for all competitors. The commissioner met with the CEOs of Qualcomm, Google and Intel. Is Apple really exposing itself to uncontrollable risk? The month of March will be very interesting since it could coincide with the first Apple Event of the year and those in Cupertino could take the time to explain how the App Store will work from that moment on.
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