Apple Music promotes better sound experiences as a bonus!
With the launch of several audio devices since 2021, Apple has introduced spatial audio, thus impacting the improvement of the sound quality of its products. The features of this technology have been appreciated by customers and artists, and Apple has been a big promoter of its expansion and will continue to be. From February 2024, Apple Music will pay an additional 10% in royalties to artists who offer their music in spatial audio.
Artists who join the immersive surround sound experience available on Apple AirPods Pro, AirPods Max and devices from other brands, will receive this compensation, without requiring Apple Music users to play spatial audio content as a condition.
According to a document shared by Apple, the metric is calculated based on the ratio of spatially available and non-spatially available reads. SO, If an artist offers all of their music in spatial or Dolby Atmos formats, they will benefit from the 10% royalty bonus.
Apple promotes the expansion of spatial audio
According to Apple figures, more than 90% of subscribers have tried listening to a song in spatial audio, and Total spatial audio plays have more than tripled in the past two years.
Although since the spatial audio feature launched in 2021, The number of songs available in spatial audio has increased by almost 5,000%, with the number more than doubling in the last year alone.. The new financial incentives should help further accelerate your adoption of Spatial Audio in the Apple Music catalog.
The first artists to adapt their content saw immediate benefits. The spatial, audio-friendly re-release of The Weeknd’s Starboy album managed to see a 20% increase in first-time listeners. Billie Eilish, the Beatles and Taylor Swift are other musical icons who have seen an increase in users listening to their music for the first time thanks to Apple Music’s spatial audio.
Apple’s interest in promoting spatial audio has led it to differentiate itself from the competition. But that would not be the only reason to insist. With the Apple Vision Pro release date fast approaching and its proposed immersive experience enhanced by spatial audio, the company would have another compatible app to take advantage of the $3,500 device.
