Apple released a new ad promoting the durability of the iPhone 15 and its Ceramic Shield technology
Lately, Apple has released several videos on its YouTube channel promoting its latest products.. A few days ago, the company explained how the Apple Vision Pro works during a tour of its mixed reality glasses and released a new ad promoting the iPhone 15 Plus battery.
And now Apple is back with a new iPhone 15 ad which highlights the great resistance of the front glass of its new generation smartphones.
The iPhone 15 range features glass with Ceramic Shield technology to protect your screens. Apple’s new commercial is called “Swoop” and it’s extremely funny.
The new iPhone 15 commercial
Apple has released a new ad for the iPhone 15 on its Australian YouTube channel. The commercial spot is designed to highlight the great resistance of Apple smartphones to drops and shocks.
In advertising we see a woman riding a bicycle who is suddenly attacked by a bird. In a vain attempt to escape, the woman lost control of the bike and fell to the ground, causing her iPhone 15 – which offered GPS instructions via Siri – to hit the ground.
Fortunately, thanks to Apple’s Ceramic Shield technology, iPhone 15 suffers no damage if dropped. Although the same cannot be said of its owner, who flees while the bird continues its pursuit…
Technology Ceramic shield It has been present in the glass of Apple smartphones since the launch of the iPhone 12. It is a protective technology with glass infused with nanoceramic crystals which make it lighter, harder and more resistant.
The latest iPhone 15 endurance tests showed that Apple’s new smartphone lineup They do not break or bend easily. The iPhone 15 Pro and iPhone 15 Pro Max models also have an aerospace-grade titanium finish that is extremely resistant to bumps, drops and scratches.
Brand Apple Release date 2023