Apple’s secret weapon for Macs stealing market share from PCs

Apple is working on a new MacBook with which it could gain a lot of market share in the PC market.

the apple is working on a “secret weapon” to take market share from Windows and the PC market. It’s a deteriorating market, sales of PCs and Macs are in the doldrums. And precisely for this reason, Apple will launch a new MacBook this year with which they hope to increase their sales and market share: the 15-inch MacBook Air

As reported by DigiTimes, around 30% of all laptops from Taiwanese manufacturers have 15-inch screens. And it’s a market that has been dominated by Windows laptops with Intel chips, but Apple now has a chance to “increase market share” with the 15-inch MacBook Air.

The 15-inch MacBook Air is coming very soon

The arrival of the 15-inch MacBook Air is imminent

Everything seems to indicate that Apple will present this new 15-inch MacBook Air very soon and that it will be internally and externally very similar to the current model, but larger. In other words, this Mac will have Apple’s M2 chip introduced in the middle of last year, as the next-generation M3 chip isn’t ready yet.

And despite what Apple wants with this larger MacBook Air steal market share from Windows PCs, the company is apparently not sure of getting big initial sales. According to Digitimes, Apple hasn’t made as many 15-inch MacBook Airs as expected.

Manufacturing momentum has not been as strong compared to previous new products.

The report predicts an increase in MacBook sales during the second quarter of the year. Their estimates indicate that Apple will sell around 5.19 million units, an increase of nearly 27% from 4.1 million in the first quarter. That increase will be fueled by this new, larger MacBook Air.

Elm 15-inch MacBook Air will be presented at the next WWDC

Apple is taking advantage of its enormous brand power and Digitimes estimates that while PC sales have fallen, Apple devices will fall less than the market average. Enough to gain market share for Apple.

The sources pointed out that non-Apple products saw an even bigger decline than Apple in 2023, indicating that Apple’s market share is growing.

He The 15-inch MacBook Air is positioned as an interesting solution with a large size and a more contained price. Apple’s only Mac with such a large screen is the 16-inch MacBook Pro, which will cost over $1,000 more. Therefore, we are faced with a very good opportunity for the company to cover a market that it currently does not have. In theory, Apple should present this new MacBook Air at WWDC23 next June.