Even though in recent months things have become much more difficult and competitive for Samsung in the mobile phone sector, foldable smartphones With interest in the launch of Huawei’s triple and with a better and more varied offering from other Chinese brands, the South Korean can continue to boast.
While the first half was a little more difficult with the aforementioned Chinese models seizing the throne, in the second half, Especially from July onwards, Samsung once again dominated industry sales with a heavy hand
This is thanks to the launch of the new Galaxy Z Fol6 and Z Flip6then with the arrival, only in part of the Asian market of Galaxy Z Fold Special Editionwhich caused a real uproar.
Samsung dominates the folding market with a heavy hand
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According to an IDC study, the growth experienced by the foldable smartphone market in 2024 was 22% higher, or 3 times higher than that expected for the entire smartphone market in general (5.8%) .
But in the third quarter, most of the pie went to Samsung, which increased from 14.8% of folding product sales in the second quarter to 51.2% in the third
all that This demonstrates the good health currently enjoyed by folding models. in general, but especially those from Samsung in particular, which already have good experience with this sixth generation. In addition, the growing interest of users is evident, who can see in this type of terminals something more practical and, above all, fresher ideas in the face of a stagnant market for more “traditional” smartphones.
We will have to pay attention to the evolution of sales of this type of mobile, because if for the moment Huawei’s triple has aroused so much interest in a segment clearly dominated by Samsung, when the time comes for the launch of the hitherto rumored Korean double mobile, the difference in sales could be much greater.
Pictures | Samsung, IDC
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