At the end of March, Google began deploying artificial intelligence in its search engine to follow Microsoft’s lead in integrating AI into Bing. According to a Financial Times report, the company is exploring different avenues to offer a premium subscription linked to Google search or Google Search with features based on artificial intelligence.
The arrival of AI in the Google search engine It made sense that this would happen at some point.. Especially since users use ChatGPT itself to carry out searches with a more “human” interaction when they need a tutorial, a tip, a comparison or simply more information on anything.
According to the report, sources close to Google’s plans suggest that advanced AI-based features could becoming part of the tech giant’s existing subscription services such as Gemini Advanced oGoogle One.
In fact, the report states that even the highest level of Google search would continue to display advertising, while the traditional level would remain free and without paying a euro. Google’s goal is to kill two birds with one stone– integrate AI technology into the search experience and continue to support the lucrative business of pay-per-click or pay with one click (CPC).
Of course, the 175 billion dollars obtained last year thanks to advertising
two birds with one stone
The presence of AI in search engines began in May last year to name it like Generative research experience (SGE) and is characterized by offering summaries and answers to queries, in addition to displaying paid and natural search results.
Until last month, the integration of artificial intelligence was purely occasional and It has not been extended to all usersbut now everything has changed by integrating it with the main search engine, which leads to high computational costs associated with generative AI models.
And logically, challenges the current business model of Google search, since using AI to provide more convenient answers could result in fewer user clicks on search results, generating fewer impressions of paid search results and thus endangering the revenue stream from Google; The $175 billion obtained in 2023 must be protected.
The Financial Times report states that Google engineers would be ready to deploy the premium service linked to a subscription to continue using search and maintain its business model with an exponential improvement in the experience thanks to the inclusion of artificial intelligence. All that remains is for the user to agree to pay monthly.